29% more enquiries in the first quarter, with cost per enquiry down 18%.

Karmo is Australia’s largest car subscription provider, running across five capital cities. When OneLeg took over the account in March 2025, the brief was simple: grow enquiry volume, and do it efficiently, from day one.

We rebuilt enquiry tracking around a single, trustworthy conversion action, replacing a patchwork of overlapping form and CRM-based tags, so every bidding decision could be trusted. From there, the account structure was rebuilt from the ground up to give every city and every type of search intent room to be managed and bid on its own terms, rather than competing inside one blended pool. We leaned further into the adjacent searches that bring people to car subscription before they know it exists, and layered Performance Max in alongside Search once tracking was clean enough to bid against with confidence.

In OneLeg’s first full quarter on the account, average monthly enquiries were up 29% on the three months before handover. Cost per enquiry didn’t just hold, it fell 18% over the same window, and search impression share climbed from 18.7% to 20.8%, so Karmo was winning more of the auction as well as more leads from it. That combination (more volume, lower cost, better visibility, all inside the first three months) is what a Google Ads account looks like when it’s actually being managed.